37TH AMERICA'S CUP
Helping the world's oldest sporting competition and a world-class, elite, yacht race to attract future fans.
SOCIAL CONTENT CREATION | ACCOUNT MANAGEMENT PAID MEDIA CAMPAIGN | LIVE BROADCAST CLIPPING
Our role was to provide valuable social media content to promote the inaugural Women's America's Cup, the Youth America's Cup and the Louis Vuitton 37th America's Cup. To help nurture it from a sport with a traditional fan base and limited appeal on TikTok to a dynamic event with rich content that appealed to calendar for women, young people and new male sports fans.
ALTER-Agency helped us bring to life the 37th America's Cup with a comprehensive social media campaign and particular focus on the first-ever Puig Women's America's Cup and the Unicredit Youth America's Cup
Grant Dalton, CEO
