37TH AMERICA'S CUP
Marine marketing to amplify the world's oldest sporting competition and a world-class, elite, yacht race.
SOCIAL CONTENT CREATION | ACCOUNT MANAGEMENT PAID MEDIA CAMPAIGN | LIVE BROADCAST CLIPPING
ALTER delivers full-service marine marketing for the America’s Cup, the world’s oldest international sporting competition, and one of sailing’s most prestigious events. Our work spans social content creation, account management, and PR to help reposition the event for a new generation of fans.
ALTER-Agency helped us bring to life the 37th America's Cup with a comprehensive social media campaign and particular focus on the first-ever Puig Women's America's Cup and the Unicredit Youth America's Cup
Grant Dalton, CEO
We helped shift perceptions of elite yacht racing from a niche, traditional fanbase to a broader, more inclusive audience.
Our campaign promoted:
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The inaugural Puig Women’s America’s Cup
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The Unicredit Youth America’s Cup
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The Louis Vuitton 37th America’s Cup
Campaign deliverables
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Strategic social content creation
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Full channel and account management
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Always-on and event-focused paid media campaigns
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Live broadcast clipping to fuel real-time engagement
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PR support to maximise reach and media pickup
By developing bold, engaging content for TikTok, Instagram, YouTube Shorts and more, we brought the excitement of high-performance sailing to women, young audiences and new male sports fans.
