HAVAIANAS

We embraced this exciting challenge with a comprehensive 360-degree strategy that merged cultural relevance with high-fashion credibility.

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​​​​​​Fashion-Week Activations:
Partnering with top street-style influencers, we created buzz during European Fashion Week with a social-first approach. Viral TikTok street-style interviews showcased Havaianas as a fashion-forward staple, amplifying their presence among trendsetters.

Brand Ambassadorship:
We enlisted Olivia Neill, one of the UK’s leading fashion social stars, as the UK brand ambassador.

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​​High-Fashion Collaborations:
Through full-scale PR efforts, we secured exclusive coverage of Havaianas’ collaborations with luxury brands like Dolce & Gabbana. Features in top-tier publications such as Vogue, ELLE, and Business of Fashion cemented their position in the high-fashion space.

Beyond product on page Advertising:In collaboration with London’s trendsetting “It girls,” we delivered a captivating 180° Vogue advertorial campaign that showcased the versatility and chic appeal of Havaianas, redefining their image as effortlessly cool.