CASA BACARDI

Back in the '90s our research showed that Bacardi was not a drink for young (LDA) men.  So, we created CASA Bacardi, or Bacardi B-Bar as it was first titled, one of the most successful and long-standing brand-immersions that has helped take Bacardi go from a brand that people did not want to be seen drinking to a brand renowned for its festival party spirit.  We sold hundreds of thousands of perfectly served drinks, curated break-through music and built amazing experiences at every major music festival in the UK and Ireland.  We helped increase brand preference year-on-year and we had a blast along the way.