JEDDAH YACHT CLUB AND MARINA
We became part of a movement of people focused on changing a nation and empowering all people of Saudi Arabia. We showed Saudi's that sailing is a sport for all and showed the world that Saudi Arabia is an amazing place to visit.
DIGITAL MARKETING | PRINT MARKETING | CONTENT CREATION EVENT MANAGEMENT | PR | SOCIAL MEDIA WEBSITE CREATION
Providing leisure activities to its people and showing the world that it is changing are important pillars of Saudi Arabia's Vision 2030 strategy. Our marketing campaigns for Jeddah Yacht Club and the Saudi Sailing Federation helped show that the wonderful Red Sea coastline is an important part of Kingdom's plans for change.
Our campaign took a piece of derelict wasteland and a nation with little experience of watersport and helped transform it to a vibrant members' club adjacent to the Jeddah F1 circuit, attracting sailors from the Med, developing young talent through a schools academy and hosting the prestigious America's Cup Pre-Regatta.
