TCL
For a new smart phone proud to be humanising technology.
FULL SERVICE COMMUNICATIONS
For 21 years Alcatel was successfully sold as an affordable mobile brand through high street retailers and mobile operators. In 2020 it was time for change and we lead the marketing roll-out of the a new, people-first, smart phone brand, with a full-service comms plan designed to Inspire Greatness in people.
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ALTER Agency is my marketing team. They handle all TCL-Mobile marketing including brand strategy, creative, PR, social content, digital media and our award-winning TCL Tech Team. They have helped us go from being a low-cost brand called Alcatel to the TCL brand that is focused on putting people first and humanising technology.
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William Paterson, Country Director
