ALTER’s Creative Voyage to AMAALA Yacht Club

The ALTER Agency team has just wrapped up another inspiring content trip, this time to the breathtaking shores of AMAALA, a next-generation luxury destination taking shape along Saudi Arabia’s northwestern coast. Situated roughly 800 km north of Jeddah, AMAALA is fast becoming a global showcase for wellness, regenerative tourism, and sustainable living. At the heart of this emerging destination is the AMAALA Yacht Club, an architectural icon set against The Red Sea. Our days were filled with storytelling, shooting, exploring, and connecting with the incredible people bringing AMAALA to life.

Highlights of the trip included:

• The Red Sea Classic Sailing Cup with a fleet of dhows racing to the beach

• Connecting with the incredible people bringing AMAALA to life

• Welcoming Team AMAALA to AMAALA Yacht Club. The IMOCA made the stunning journey from the Mediterranean through the Suez Canal to The Red Sea

• Connecting with the team at Corallium Marine Life Institute