ALTER Agency and the 38th America's Cup

The America’s Cup – the world’s most prestigious sailing competition announced Naples as the host city for 2027, amplified through our capturing content in Naples and social media management.

A historic moment for Italy, this will be the first time the competition returns to Naples in over a decade, placing the city back on the global stage of elite sailing.

ALTER Agency is proud to be working with the America’s Cup to help showcase the event worldwide, nationally across Italy, and regionally within Naples. Our mission: to raise awareness, engage sailing enthusiasts, and inspire new audiences to experience the excitement of the America’s Cup on the water, in the city, and - of course - online.

Showcasing Naples to the World

Naples is a city steeped in history, culture, and Mediterranean spirit. Hosting the America’s Cup will not only spotlight the city’s spectacular coastline but also create opportunities for tourism, investment, and international recognition. Through our work, ALTER will ensure Naples’ story is told across channels, positioning the city as a must-visit destination for sailing fans and travellers alike.

Our Role: Strategy, Social & Storytelling

To bring the event to life, ALTER is supporting with:

• Strategic planning – shaping a communications approach that connects global sailing audiences with Italian culture and the spirit of Naples.

• Social media amplification – delivering always-on content, live updates, and storytelling across key platforms to build momentum before and during the event.

• Content creation – producing striking visuals, films, and narratives that celebrate the sport, the city, and the unique atmosphere of America’s Cup Naples 2027.

  
  

Building Momentum, Together

With its blend of world-class sport, cultural vibrancy, and international prestige, the America’s Cup in Naples will be a defining moment for Italy and sailing worldwide. ALTER is excited to be at the helm of communications – ensuring the event captures hearts and headlines across the globe.

Stay tuned for updates and results as we chart the course towards America’s Cup Naples 2027.