Alter Agency was incredibly proud to have been involved with the Louis Vuitton 37th America’s Cup in Barcelona, with our social media team on-site throughout the 59 days of racing. The economic impact report is an impressive read, detailing key outcomes:
€1.034B positive economic impact for the city
1.8M visitors, including nearly 500,000 people who traveled specifically for the America’s Cup
The event created 12,872 jobs
Over 11,182 hours of global television coverage
Social media followers increased by 235%
For deeper insights into the event’s impact, check out the full report here.
America’s Cup Event CEO Grant Dalton highlighted just how significant the economic benefit has been for Barcelona, Catalonia, and the America’s Cup:
“It is hugely satisfying to see that the America’s Cup has made such a significantly positive economic contribution to the GDP of Barcelona and Catalonia.
The €1.034 billion economic uplift is a reflection of the collaborative and positive approach the numerous host entities within Barcelona, Catalonia, and Spain all brought to facilitate the best event possible for the Host Venue.
The 37th edition of the America’s Cup will always be remembered as one of the best yet and one that continued to build the commercial strength and audience of the widely recognised pinnacle event in sailing.”
Barcelona, Catalonia, now joins the illustrious and exclusive list of global cities to host the America’s Cup and can proudly be remembered for delivering one of the best America’s Cup experiences in the event’s 173-year history.
From on-the-ground action to social media takeovers, ALTER Agency delivered hundreds of pieces of content to engage both the traditional fan base and new audiences while promoting the inaugural Women's America’s Cup, the Youth America’s Cup, and the Louis Vuitton 37th America’s Cup.
“Alter Agency helped us bring to life the 37th America's Cup with a comprehensive social media campaign, with a particular focus on the first-ever Puig Women's America's Cup and the UniCredit Youth America's Cup.” - Grant Dalton, America’s Cup Event CEO
