United Integrated Communications for TCL

Working with TCL

As of June 2025, ALTER Agency is proud to be appointed as the agency partner for TCL UK, a global leader in consumer electronics, mobile devices and smart technology. 

TCL is one of the world’s largest and fastest-growing consumer electronics brands, best known for its smart TVs, mobile phones, and home entertainment systems and appliances. ALTER works with TCL as its integrated marketing partner in the UK, delivering creative and strategic support across its product portfolio.

This includes mobile, tablet, TV, audio, and smart tech categories, reflecting the brand’s expanding reach and ambition within the UK market.

What We Do

Our work with TCL spans strategy, content and execution across multiple touchpoints:

• Integrated campaign planning

• Brand positioning and storytelling

• Organic and paid social media planning and management

• Influencer partnerships and seeding

• Experiential activations and live events

• PR amplification

• Product launches and sponsorship amplification

  
  

By combining insight-led creative with a clear strategic framework, we support TCL’s mission to deliver high-performance technology with mass appeal, while strengthening its brand presence in a competitive landscape.

A Long-Term Partnership

ALTER’s relationship with TCL began in mobile. Today, we provide fully integrated support across its full suite of UK activity, reflecting a trusted partnership built on shared goals, clarity of vision, and consistent delivery.